ADD ANI AS A TRUSTED SOURCE
googleads
ANI Logo
Menu
Mobile

Netflix's gaming expansion to start with mobile

Washington [US], July 21 (ANI): Netflix recently revealed that it will expand into video games, starting with ad-free games for mobile devices like phones and tablets that it'll offer on its existing subscriptions at no additional cost.

ANI Jul 21, 2021 15:44 IST googleads

Representative image

Washington [US], July 21 (ANI): Netflix recently revealed that it will expand into video games, starting with ad-free games for mobile devices like phones and tablets that it'll offer on its existing subscriptions at no additional cost.
As per The Verge, the company announced the news on Tuesday as a part of its second-quarter earnings report. The announcement comes just days after the company said it hired former EA and Oculus exec Mike Verdu to head up its gaming work.
"We're also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games," the company said.
"We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series," Netflix added.
"Initially, we'll be primarily focused on games for mobile devices," the company further said, revealing its plan of gaming expansion.
There are currently no details on what types of games will actually be available, though Netflix recently extended its TV deal with Shonda Rhimes to include feature films and gaming content. There's also no word on how games will be delivered to Netflix subscribers.
The company has acknowledged in the past that it competes with games for time and attention, with co-CEO Reed Hastings writing that "we compete with (and lose to) Fortnite more than HBO" in 2019.
COO Greg Peters discussed the company's interest in games in April (PDF) as part of its first-quarter earnings. And the company has already dipped its toes into gaming with experiences like Black Mirror: Bandersnatch and Carmen Sandiego.
But with the recent hiring of Verdu and the new information shared on Tuesday about its initial plans, now it seems like Netflix is more focused on games than ever. (ANI)

Get the App

What to Read Next

Internet

Google marks T20 World Cup 2026 Final day

Google marks T20 World Cup 2026 Final day

The final is being played at the iconic Narendra Modi Stadium in Ahmedabad, bringing the month-long international competition to a close. The 2026 edition of the tournament is being co-hosted by India and Sri Lanka, drawing cricket fans from across the world.

Read More
Internet

Google launches Gemini 3.1 Pro

Google launches Gemini 3.1 Pro

Google has announced the rollout of Gemini 3.1 Pro, its latest artificial intelligence model aimed at tackling complex problem-solving tasks with improved reasoning capabilities.

Read More
Others

X Outage in India: Thousands report issues with login, feed

X Outage in India: Thousands report issues with login, feed

According to data from Downdetector, a website performance tracking tool, about 3,357 users in India reported issues. Of these, 46 per cent experienced website issues, and 45 per cent experienced application issues.

Read More
Others

‘John Wick’ single-player action game in works

‘John Wick’ single-player action game in works

In a major development for action and gaming fans alike, a AAA video game based on the blockbuster 'John Wick' franchise is officially in the works.

Read More
Mobile

Long-term review of Oppo Find X9 and Find X9 Pro

Long-term review of Oppo Find X9 and Find X9 Pro

The Oppo Find X series is well-known for churning out some of the best phones in the market, so it was only natural to be excited about the X9 series. After spending more than two months with both the Oppo Find X9 Pro and the Find X9, here's everything you need to know about these devices.

Read More
Others

Long-term review of OnePlus Pad Go 2

Long-term review of OnePlus Pad Go 2

The world of tablets is always so confusing. You already have phones and laptops to manage most of your work, which leaves tablets primarily for content consumption and managing tasks while traveling. However, new tablets are becoming powerful enough to ensure they settle comfortably between your phone and laptop. This is where the new OnePlus Pad Go 2 comes in. After living with it for over a month now, it is clear that this isn't just a minor refresh.

Read More
Others

Curapod review: The Future of at-home pain management?

Curapod review: The Future of at-home pain management?

The Curapod by Litemed operates on the principles of Photobiomodulation (PBM). To simplify, it utilizes a combination of red and near-infrared (NIR) light. These specific wavelengths are designed to penetrate up to 70mm into the tissue. Unlike a standard heat pack, which is commonly seen in almost every household and only provides surface-level relief, Curapod targets cellular activity and local blood flow to support the body's natural recovery process. It is a non-invasive, drug-free approach aimed at common pain points like the lower back, knees, and shoulders.

Read More
Others

Review: Cooking the future with upliance 2.0 - A worthy kitchen upgrade?

Review: Cooking the future with upliance 2.0 - A worthy kitchen upgrade?

I like cooking; it works like meditation for me. The process of preparing and gathering ingredients, imagining new possibilities, and eventually enjoying the meal brings me genuine happiness. I always keep an eye on new market trends, so when I heard about the upliance 2.0, I was intrigued--especially by the strong AI element. This next-generation 'kitchen companion' promises to take the guesswork out of cooking while operating 40% faster than the previous model. After testing the product and whipping up several dishes, here is my take on whether this INR 39,999 appliance deserves a spot on your counter.

Read More
Mobile

How iQOO is rewriting the flagship rulebook with performance

How iQOO is rewriting the flagship rulebook with performance

The iQOO 15 is engineered for those who refuse to compromise, but it isn't just about raw numbers.

Read More
Others

Decoding OPPO’s quest to take mobile photography to next level

Decoding OPPO’s quest to take mobile photography to next level

I recently had the opportunity to sit down and discuss imaging design with Simon Liu, Global Imaging Director, OPPO. It was a fascinating look behind the curtain at how OPPO approaches its camera technology. We discussed everything from life, health, and hobbies to his focus on delivering an unmatched imaging experience for Indian users. Let me now decode OPPO's uncompromised focus on imaging design and explain why Simon's role is one of the most important in the mobile ecosystem.

Read More
Home About Us Our Products Advertise Contact Us Terms & Condition Privacy Policy

Copyright © aninews.in | All Rights Reserved.