Vivo retains IPL title sponsorship for next five years
New Delhi [India], June 27 (ANI): Chinese mobile phone manufacturer Vivo has retained the title sponsorship rights of the Indian Premier League (IPL) for a period of five years.
The Board of Control for Cricket in India (BCCI) had invited applications through its Invitation to Tender process from parties to bid for the title sponsorship rights, starting August 1, 2017 and ending on July 31, 2022. Indian real estate major DLF had won the first ever title rights of the IPL in 2008 for Rs. 40 crore per annum for a period of five years. Beverage giant PepsiCo won the next bid in 2012 and signed a five-year deal worth Rs. 396 crores. However, PepsiCo India terminated its contract and Vivo replaced it in 2016. (ANI)VIVO retains title sponsorship for IPL 2018-22. They bid Rs.2,199 Crores, 554% increase over the previous contract! pic.twitter.com/6D7RXooTvB
— IndianPremierLeague (@IPL) June 27, 2017