Woxsen, SixS collaborate to launch India's first brain training lab

Hyderabad (Telangana) [India], May 2 (ANI): Woxsen University hosted the retired Indian cricketer and former BCCI chief selector MSK Prasad, marking a significant milestone in sports education and talent development. During his visit, Prasad explored Woxsen Sports Academy's infrastructure and formalised a partnership by signing an MOU between Woxsen University, MSK Prasad's International Cricket Academy, and SixS Sports.
Sports Science Meets Performance: Launch of Brain Training Lab and Biomechanics Tech
At the heart of this revolutionary initiative lies the Brain Training Lab, an innovation that integrates neuroscience and cognitive training with traditional sports performance. Designed to improve focus, reaction time, and decision-making, the lab addresses critical mental aspects of elite athletic performance.
Expanding on this, Woxsen Sports Academy has also introduced a State-of-the-Art Sports Science Centre, featuring cutting-edge Sports Biomechanics technologies:
Motion Capture System by Xsens: Captures precise 3D human motion in real time, from subtle muscle twitches to dynamic full-body movements. It ensures mobile and stable performance analysis, even in field settings.
Smart Plantar Pressure Sensor Insoles by Moticon: Offers lab-level gait and foot pressure analysis within the athlete's shoe, eliminating lab constraints.
Surface Electromyography (EMG) by Delsys: Measures muscle activation during performance and rehabilitation, providing insight into muscle behavior in varied conditions.
These technologies are instrumental in optimising an athlete's biomechanics, technical skill, and physical conditioning.
Anju Bobby George, World Athletics Medallist & Olympian, remarked, "India's first world medal to our country -- we are giving an opportunity to each one of them. They can choose between sports and education. ABF got another world medal in the junior category. This is a unique opportunity -- first time I am coming out of my academy to create a new opportunity for athletes and kids. We bring their kids to sports and still help them with their academics. Thank you to all the stakeholders -- hope this brings something new for this country."
Pullela Gopichand, All England Champion & Founder of Gopichand Academy, said, "I think for me it is a great collaboration to have. Congratulations to Anthony and the idea -- nobody better than Woxsen and Raul to understand this. It means a lot to me -- it is not very easy for people to understand sports until you have an entire cycle of champions and failures. My students who play and do not succeed need a backup plan. Either people take the complete education route -- good at cracking exams but not cracking life -- or even when people succeed only in sports, how many can have a good life and manage something in sports? We need mentorship at every level -- together, we are addressing that today. Hopefully, in the years to come, this will become a game-changer for the country. Every sports person who spends their time playing will have the same mindset."
MSK Prasad, former Indian Cricketer & Chief Selector, stated, "Honoured to be a part of a collaborative initiative. Sports is not just about physical aptitude, but an attitude -- a fight within oneself. Going forward, we will talk about physical literacy. A combination of education and sports will help."
Raul V. Rodriguez, Vice President, Woxsen University, stated, "The launch of the Brain Training Lab is a significant milestone for Woxsen and Indian sports. Through this collaboration with SixS, we are creating a forward-thinking ecosystem that nurtures the mind and body of athletes. Our goal is to provide Indian athletes with the tools, technology, and education needed to compete on the global stage. Our School of Business was ranked #27 in Asia-Pacific in the QS Executive MBA Rankings, which we received just the day before yesterday, further affirming our academic excellence and global relevance."
Antony Chacko, CEO, SixS Sports, added, "Six x is a well-recognised sports sciences company. Children are not enjoying due to the competition. The key is balance between education, health and mental stress. Sharing the same vision with MSK Prasad, Anil Nayyar, Anju Bobby George, and Pullela Gopichand, we are coming together for a common cause and revolutionising Indian sport for children, ensuring they enjoy the best education, better mental health, and are stress-free. We will produce Olympic champions."
The Woxsen-SixS partnership signals a new era of athlete development, combining education, biomechanics, mental training, and elite mentorship. With India's largest sports infrastructure, advanced technologies, and international collaborations, Woxsen is redefining the future of sports in the country. (ANI)