Star India looks to reach 700 mn viewers from IPL 2018

New Delhi [India], Jan 17 (ANI) Star India is all set to re-imagine Indian Premier League 2018 by making India's greatest sporting spectacle more engaging and bringing it even closer to cricket fans across the country.

For the first time ever, Star India will broadcast live matches of the league in six different languages targeting an unprecedented reach of 700 million fans across TV and Digital.

The 2018 edition of the IPL will not be a two-month property but a six-month long fiesta - starting with the retention event, which was viewed by 8.1 million viewers and quickly became the most talked about topic on social media.

Reflecting on the same, Sanjay Gupta, Managing Director, Star India, said, "The VIVO IPL 2018 will be a six-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media and entertainment eco system of India with greater convenience and viewing pleasure, audience deliveries and all-round growth".

Furthermore, unparalleled in sports broadcasting in India thus far, Star India will stream IPL on Hotstar in Virtual Reality.

This immersive VR experience will make it possible for fans to come closer to the high-octane matches within the comfort of their homes.

Moreover, viewers will also be able to select camera angles and commentary language of their choice, offering further customisation through the "Super-fan feed".

In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience.

Last year, Star India bagged the consolidated broadcasting rights of the IPL for a whopping bid of Rs. 16,347.50 crores for the next five years. (ANI)