"Rich culture of Gujarat becomes more vibrant": PM Modi greets citizens on Gujarati New Year

New Delhi [India], October 22 (ANI): Prime Minister Narendra Modi on Wednesday morning greeted the people of his home state on the occasion of the Gujarati New Year.
The Prime Minister prayed for peace and prosperity for all.
"New Year Greetings. May the new year beginning today bring happiness, peace, prosperity, and joy into all of your lives. Heartfelt best wishes. May the hardworking people of this fertile land of Gujarat and its rich culture become even more vibrant--that is the prayer from the bottom of my heart. Heartfelt New Year greetings," PM Modi posted on X.
Union Home Minister Amit Shah also extended greetings on the occasion of the Gujarati New Year.
"Heartfelt New Year wishes to all Gujarati brothers and sisters. I pray to God that this new year brings long life, excellent health, and boundless happiness and prosperity for all of you," Shah posted on X.
Gujarat Chief Minister Bhupendra Patel extended greetings on the occasion of the Gujarati New Year, hoping that this year brings peace and mutual love in people's lives.
"Greetings on the New Year to the citizens of Gujarat and Gujarati families residing across the world. May this new year infuse fresh enthusiasm, peace, happiness, prosperity, and mutual love into all your lives and families. May the pride and glory of Gujarat endure forever, and may auspicious wishes be granted for the state to continue advancing on the path of progress," Patel posted on X.
He further urged citizens to resolve to strengthen the 'Swadeshi Movement'.
"On this auspicious occasion of the new year, let us all resolve to further strengthen the 'Swadeshi Movement'. Let us, by adopting indigenous products, actively contribute to making Gujarat and the nation self-reliant in every sector, and become partners in building a prosperous state and a strong nation," the Gujarat CM said.
The day is of special significance for traders and businessmen as it marks the beginning of the financial year for them and hence, new ledgers are opened on this auspicious day. The enterprising people, mostly engaged in business, herald their "Bestu Varas" with celebrations, feasts and revelry.
The Gujarati New Year also coincides with the Govardhan Puja celebrations, which take place after Diwali every year. (ANI)