Maharashtra CM Eknath Shinde participates in 'Swachhata hi Seva' drive at Girgaon Chowpatty

Mumbai (Maharashtra) [India], September 19 (ANI): Maharashtra Chief Minister Eknath Shinde on Thursday arrived at the Girgaon Chowpatty in Mumbai to participate in the 'Swachhata hi Seva' drive.
The Thane Municipal Corporation launched the Swachhata hi Seva campaign on Tuesday, with Maharashtra's Chief Minister highlighting the significance of cleanliness in the daily lives of citizens.

As part of the campaign, the Maharashtra Chief Minister, joined by other party members, took part in a cleanliness drive at Girgaon Chowpatty, where he was seen collecting waste in garbage bags.

Shinde, hailing the cleanliness initiative launched by the Prime Minister, said, "PM Modi started this campaign in 2014-2015. A lot of people made several comments then. But today we all can see that this campaign is very successful not just in Mumbai but in the entire country".
He expressed his gratitude to the cleaning staff, stating, "The true youth of Maharashtra are its sweepers..."

Notably, This year is the 10th anniversary of the launch of the Swachh Bharat Mission. The campaign of Swachhta Hi Seva Campaign, 2024 (SHS 2024) will continue from September 17 till October

The Swachhata Hi Seva campaign, launched by the Government of India, aims to promote cleanliness and sanitation across the country. This initiative encourages citizens to actively participate in maintaining a clean environment, highlighting the importance of hygiene in public health.

The Department of Health Research is also organising the Swachhta Hi Seva (SHS) Campaign, 2024 from September 17 to September to October 2.

In this campaign, the Department and its autonomous body, ICMR, along with its 27 institutes across the nation, will work together to ensure widespread engagement and participation from every citizen, community, and organisation during the fortnight.

Three key pillars of this campaign are Cleanliness Target Units (CTUs) -- Shramdaan activities focused on the time-bound transformation of specific target units and overall cleanliness.

Swachhata Mein Jan Bhagidari -- Public participation, awareness, and advocacy, engaging citizens in cleanliness efforts through various participatory activities. (ANI)