Playfully scented love, now in your pocket!

New Delhi [India], Apr. 22 (ANI): Looks like the sweating summer, this year, will remain stink-free, courtesy the perfumes in your pockets. Changing the concept of that heavy bottle of fragrance, deodorant brand Engage by ITC, has launched its first range of pocket perfumes, for both the sexes. A convenient pocket-sized innovation in, six fresh new fragrances, the brand celebrates each unexpected moment when love happens! It embodies the proposition of playful romance and brings alive the new language of love through its range of pocket perfumes and the commercial, by critically acclaimed director Abhinay Deo, portrays it perfectly. Speaking about the launch, Sameer Satpathy, chief executive, Personal Care Products Business, ITC Limited said, "Engage On is an innovation in the category of perfumes. The Pocket Perfumes developed for the youth is designed around the core benefits of desirability, affordability and convenience. Crafted by International fragrance experts, Engage ON offers an enormous opportunity to educate and drive the growth of perfumes" Commenting on the creative, Tista Sen, svp and national creative director, J. Walter Thompson said, "A pocket full of perfume is what the new Engage communication promises. The 'must have' for every young couple getting to know each other a little closer. The secret is theirs alone and the viewers and that's what makes it enjoyable. With this new product innovation, perfume needn't be just what sits on your dressing table but something you can carry with you. And use it anytime, anywhere. It's romance on the go and that's what the TG will identify with." "A perfect little innovation by ITC! It was so much fun working on the pocket campaign. The TVC gives us a glimpse into a sweet little love story between two young people. The fun is that only the viewer knows their secret, which is engage pocket perfumes." added Simone Patrick, senior creative director, J. Walter Thompson. (ANI)