Alia Bhatt backed styling platform receives USD 2 million investment from US firm

Mumbai (Maharashtra) [India], Nov 25 (ANI): Alia Bhatt-backed StyleCracker, a personal styling platform has received USD 2 million investment from US-based investor AMJ Ventures.
StyleCracker reinvented the way Indians consume fashion and has democratised personal styling at an incredible scale, commenting on which Alia Bhatt said, "When I came into the industry, I didn't know what colour, style or accessory would suit me. And then I found my saviour, my stylist who understood me and helped me discover my style."
The core value proposition of StyleCracker revolves around deep personalisation at scale, unmatched convenience in user experience as well as value-driven, unique supply on which the stylist of Alia Bhatt who is also the Co-Founder and Creative Director of StyleCracker, Archana Walavalkar, said "Our vision has always been to be the stylist to every Indian. Our users are conscious of what they wear and how they look."
The Co-Founder and Managing Director of StyleCracker, Dhimaan Shah, said, "The fashion-tech start-up will be using the funds towards building out further capabilities in machine learning and in strengthening its moat on the personalisation front."
"The funds will also be used to build a strong pan India presence and move even closer to being the stylist to every Indian," added Shah.
The platform enables customers to share their data and detailed specifics with the Company across several parameters with regards to their personal preferences across all fashion and beauty categories.
Commenting on the deal, The Founding Partner of AMJ Ventures, Anish Patel, said his company partners with disruptive start-ups who are on a mission to change the status quo, and is looking to potentially combine data science with human expertise and reinvent businesses."
"Glad to partner and accelerate the growth of StyleCracker, with value proposition to make fashion accessible to India at large as the platform democratizes personal styling. We look forward to tapping into the booming start upmarket in India by investing in more businesses," he added. (ANI)