Shah Rukh Khan has been carefully guiding his way to our hearts!

New Delhi [India], July 26 (ANI): Shah Rukh Khan plays the role of a tourist guide in 'Jab Harry met Sejal'. Staying true to his marketing genius image SRK has been delivering masterstrokes one after another. The actor has imbibed a part of the reel life in his real life. He has been bestowed with an Honorary Membership by the Jodhpur Tourist guide Association making him a real life tourist guide. He took no time to take upon his job as he was seen visiting touring Mehrangarh Fort in Rajasthan immediately after the felicitation. Not just that the actor also turned a guide for a wider audience by turning a guest editor for the 'Guide' section of a leading publication. Shah Rukh guided the viewers over topics like the go-to-hangout places, food and drinks, and eateries in Mumbai. The Superstar could be seen essaying the role of a guide after 52 years since the iconic portrayal of Dev Anand. With his conventional marketing strategy, SRK has been effectively guiding to the audience's heart. The outspoken guide was introduced to the audiences in the mini trailer, the trailer gave us further insights into the life of the Punjabi guide Harinder Singh Nehra. The idea of mini trails worked as a trump card and has changed the marketing grammar of movie promotions. Director Imtiaz Ali who is renowned for being a romantic story teller would be collaborating with the King of romance for the first time. Sparks of the crackling chemistry between Shah Rukh and Anushka could be witnessed in the songs and trailer who are coming together for the third time after 'Rab Ne Bana Di Jodi' and 'Jab Tak Hai Jaan'. The songs 'Radha', 'Beech Beech Mein', 'Butterfly' and 'Safar' are ruling the minds and hearts of the audience. The mini trails and trailer has got everyone hooked to the film. Presented by Red Chillies Entertainment, 'Jab Harry Met Sejal' is directed by Imtiaz Ali. The film is all set to release on August 4. (ANI)