`Madaari` Irrfan Khan wants to address society issues with `damru`

New Delhi, July 14 (ANI): Actor Irrfan Khan's creativity knows no bounds and is not limited to his acting. The 'Piku' star now has come up with a unique idea to promote his new film 'Madaari' in the cinema houses. The 49-year-old actor has suggested placing interactive standees with damru's in multiplexes. People will need to hit the damru and write the issues affecting the society on the standees. The idea behind the concept is to make a noise about the idea's affecting the society and to wake up the nation and take responsibility of the situation. Damru's have a very special significance in the film and this indeed is a very unique way to convey a social message. At the song launch of 'Dama Dam' from 'Madaari', Irrfan was completely in character. As he entered with a damru in his hand, he announced, "Hum apna kaam karenge, apna dharm nibhaayenge, dugdugi bajaayenge...koi jaage na jaage...dam damaa dam dam damaa dam," with the spotlight on him, the actor made a call, asking the nation to wake-up from its state of unawareness. The actor's upcoming film has created a lot of buzz and has created an audience awaiting the release. The trailer of 'Madaari' has been received extremely well and has resonated with the audience. The film is slated to release on July 22. (ANI)