ADD ANI AS A TRUSTED SOURCE
googleads
Menu
Business

Zupee expands beyond gaming, launches Zupee Studio - India ka Apna Entertainment

Zupee Studio: debuts as India ka apna entertainment platform, extending Zupee's legacy of innovation into short-format digital content

ANI Sep 09, 2025 10:31 IST googleads

Representative Image

Gurugram (Haryana) [India], September 9 (ANI): Zupee announced the launch of Zupee Studio, a short-format content platform designed to bring engaging, culturally rooted stories to audiences across Bharat. The launch signals Zupee's next growth chapter, expanding from online social games to shaping India's entertainment ecosystem while continuing to serve its massive base of free-to-play users.
According to a company statement, Zupee Studio is the first of several new experiences the company plans to introduce for its audiences. While online social games remain at the heart of Zupee's offerings, the introduction of short-format content extends the platform into storytelling. This reflects the company's commitment to Bharat, with firm focus on Tier 2 and Tier 3 cities, where digital adoption is accelerating and demand for accessible entertainment is rising. Zupee aims to be the largest digital destination for Tier 2 and 3 India offering meaningful entertainment that connects with audiences at scale.
The platform will feature 1-3 minute mini-episodes across genres including romance, drama, thriller, comedy and more designed for mobile-first entertainment. Available first on select Android devices, it will expand to iOS soon.
Commenting on the launch, Dilsher Singh Malhi, Founder and CEO, Zupee, said, "This is just the first of many new experiences we aim to create for our audiences, Zupee Studio reflects our long-term vision of shaping the future of entertainment in India. For us it has always been about creating joy and connection for millions of Indians. With this launch, we are carrying forward that same philosophy into entertainment. This growth chapter echoes our belief in storytelling as a powerful force to engage, inspire and entertain. We are extending that philosophy into entertainment by creating a platform that entertains, connects and resonates with millions of Indians."
According to a company statement, Zupee Studio corroborates how the brand is growing forward from India's leading skill-based gaming platform to a homegrown destination for storytelling and entertainment. For years, Zupee has been synonymous with innovation, blending culture and technology to create joyful experiences for millions. With Zupee Studio, the company builds on that legacy, moving beyond online social gaming into storytelling offering audiences a new way to connect, engage and be entertained. (ANI)

Get the App

What to Read Next

Business

Indian Transmission Sector to See Innovative Switching

Indian Transmission Sector to See Innovative Switching

Haridwar (Uttarakhand) [India], March 12: In a significant boost to India's power transmission and railway electrification sectors, COELME-EGIC (Italy & France) and Southern States (USA) have entered into a strategic joint venture with iSAT India.

Read More
Business

"World's first platform built on top of payments": Razorpay CEO H

Razorpay, on Thursday, announced the launch of Razorpay Agent Studio, a first-of-its-kind platform built on top of payments that allows businesses to deploy autonomous AI agents for operational tasks. The platform aims to automate various business processes, including dispute management, customer recovery, and payment reconciliations, by integrating AI directly into the payment infrastructure.

Read More
Business

Bridging the Tech Divide: How SSGSERV is Redefining White-Label

Bridging the Tech Divide: How SSGSERV is Redefining White-Label

New Delhi [India], March 12: In today's digital economy, enterprises depend heavily on uninterrupted technology infrastructure. As global SaaS platforms and OEM technology providers expand across markets, maintaining reliable customer and technical support has become a growing challenge. Companies are no longer looking for basic call center services but for specialized partners who can manage complex IT environments while maintaining speed, quality and brand consistency.

Read More
Business

Wizz Financial Completes First Stablecoin-Powered Cross-Border

Wizz Financial Completes First Stablecoin-Powered Cross-Border

Dubai [UAE], March 12: Wizz Financial, the global fintech company specializing in cross-border payments and digital wallets, today announced the completion of its first stablecoin-powered cross-border remittance and treasury transaction originating from the United States, with capabilities into 80 countries, in partnership with BitGo Bank & Trust, N.A. ("BitGo"), an OCC-regulated digital asset trust bank and subsidiary of BitGo Holdings, Inc. (NYSE: BTGO). Through the partnership, Wizz Financial is utilizing BitGo's institutional-grade wallet infrastructure and e-trade services to facilitate the conversion of fiat currency into stablecoins, enabling near-real-time settlement, enhanced liquidity management, and compliant, scalable cross-border remittance flows across its global network as new corridors are progressively launched.

Read More
Business

Hyland appoints Kumaran Sasikanthan as Managing Director

Hyland appoints Kumaran Sasikanthan as Managing Director

New Delhi [India], March 12: Hyland, the pioneer of The Content Innovation Cloud™, is pleased to announce the appointment of Kumaran Sasikanthan as Managing Director, India and Senior Vice President of Engineering. With more than 25 years of enterprise engineering and leadership experience, Sasikanthan is a seasoned enterprise software executive with a strong track record of scaling global engineering organizations. In this dual role, Sasikanthan will play a strategic leadership role in advancing Hyland's growth across its India operations while also leading the company's global OnBase and Perceptive Content engineering teams. His appointment reflects Hyland's continued investment in India as a key driver of innovation, scale, and global collaboration. Veteran enterprise software leader to drive growth across India operations while advancing Hyland's global engineering strategy and innovation at scale.

Read More
Home About Us Our Products Advertise Contact Us Terms & Condition Privacy Policy

Copyright © aninews.in | All Rights Reserved.