ADD ANI AS A TRUSTED SOURCE
googleads
ANI Logo
Menu
Business

Whirlpool introduces new logo, undertakes major brand expansion

New Delhi [India], Mar 6 (ANI): Leading manufacturer and marketer of major home appliances Whirlpool Corporation has introduced an all new logo which indicates the company's growth and expansion across categories.

ANI Mar 06, 2017 18:37 IST googleads

Whirlpool introduces new logo, undertakes major brand expansion
New Delhi [India], Mar 6 (ANI): Leading manufacturer and marketer of major home appliances Whirlpool Corporation has introduced an all new logo which indicates the company's growth and expansion across categories. The new logo reinforces the idea of being intrinsically simple yet modern and elegant. It is designed to showcase what Whirlpool delivers appliances that boast of quality, integrity and innovation. The logo has forgone the 'Swirl' above Whirlpool's 'W', which was originally added in 1960 and was a symbol of laundry products. Also, the ring around the middle of the logo has been modified from hook to a continuous circle to resemble a gold ring. This change focuses on the Ring of Promise, which symbolizes Whirlpool's commitment to deliver products with quality and integrity. The ring strengthens Whirlpool's promise to every customer, which is to provide the best branded consumer product, in every home around the world. The new logo further depicts company's focused approach to capture market space by expanding their product range across categories in the Indian consumer durable industry. The font in the logo has also been changed to give more dimensions. "The evolution of Whirlpool's logo signifies change in brand's attitude by showcasing itself as a progressive, powerful and an innovative company which aims to capture every Indian household. The organization's motto has been kept at the heart of the change along with a focus on growth and expansion into a wider product portfolio," said MD Whirlpool of India, Sunil D'Souza. "The new logo signifies the evolving zest of the company to provide brilliant home appliance solutions for every need of consumers. Whirlpool is entering into a new era by expanding its other category products. In India, Whirlpool has got strong foothold in core categories such as washers and refrigerators," added D'Souza. (ANI)

Get the App

What to Read Next

Business

India market "relatively resilient" compared to its Asian peers

India market

The deepening conflict in West Asia has placed the Indian economy and the broader Asian region in the "eye of the storm," as supply chain disruptions and surging energy costs threaten to trigger a significant negative growth shock.

Read More
Business

Adani Foundation to connect 10 lakh women nationwide

Adani Foundation to connect 10 lakh women nationwide

The Adani Foundation, today, declared that in the next one year, it will connect one lakh women in Maharashtra with the Swabhimaan initiative. For the future, Adani Foundation has announced to connect 10 lakh women in India with the same initiative and make them strong.

Read More
Business

India Emerging as Stable Investment Anchor in Turbulent Global

India Emerging as Stable Investment Anchor in Turbulent Global

Mumbai (Maharashtra) [India], March 12: As military conflict in West Asia disrupts energy supplies through the Strait of Hormuz and global liquidity tightens, leading investors, policymakers and capital markets leaders gathered at IGF Mumbai 2026: Catalysing Capital to assess India's position in an increasingly fragmented global economy.

Read More
Business

India pushes for green ship recycling, euro-compliant yards

India pushes for green ship recycling, euro-compliant yards

India is rapidly expanding its ship recycling sector and upgrading shipbreaking yards to meet European environmental standards, as part of a broader effort to strengthen its maritime industry and reduce logistics costs, Sushant Kumar Purohit, Chairperson of VO Chidambaranar Port Authority, said today.

Read More
Business

Sarbabharatiya Sangeet O Sanskriti Parishad Convenes 48th Annual

Sarbabharatiya Sangeet O Sanskriti Parishad Convenes 48th Annual

Kolkata (West Bengal) [India], March 12: Sarbabharatiya Sangeet O Sanskriti Parishad officially commenced its 48th Annual Convocation yesterday, March 11, at the historic Mahajati Sadan, Kolkata. The three-day event, running from March 11 to 13, celebrates the institution's legacy of cultural service and its mission to bridge traditional heritage with a modernized future.

Read More
Business

Indian envoy in Shanghai meets Ant Group top official

Indian envoy in Shanghai meets Ant Group top official

Consulate General of India in Shanghai Pratik Mathur on Thursday met Carrie Suen, Vice President and Head of Global Affairs and Strategic Development of Ant Group.

Read More
Business

Nandita Desai Unveils a Unique Painting Exhibition on Vintage

Nandita Desai Unveils a Unique Painting Exhibition on Vintage

New Delhi [India], March 12: There is something quietly powerful about a window... It neither confines nor escapes. It simply allows us to look, to pause, to breathe between inner and outer worlds. In The Painted Window, multi-award-winning contemporary artist Nandita Desai turns this everyday architectural element into the soul of her fifth solo exhibition, transforming vintage and handcrafted windows into luminous works of art. Running from 16th to 21st March 2026 at the Kamalnayan Bajaj Art Gallery, Nariman Point, Mumbai, the exhibition brings together 50 artworks - windows that look outward at the world, and inward at memory and quiet reflection.

Read More
Business

AdvantageClub.ai Celebrates 100 Global Women HR Leaders Driving

AdvantageClub.ai Celebrates 100 Global Women HR Leaders Driving

Gurugram (Haryana) [India], March 12: AdvantageClub.ai, a global AI-powered employee rewards, recognition and wellbeing platform, has unveiled the winners of the Most Admired Women Awards (MAW) 2026, honouring 100 outstanding women HR leaders who are driving transformation across the global workplace landscape.

Read More
Business

Kody Technolab Ltd. Launches Medigo Robot

Kody Technolab Ltd. Launches Medigo Robot

Ahmedabad (Gujarat) [India], March 12: Kody Technolab Limited today announced the launch of Medigo Robot, a health screening robot developed to enable rapid preventive health assessments and expand access to routine screening across healthcare, public, and institutional environments.

Read More
Business

"No shortage of petrol, diesel, kerosene, ATF or fuel oil"

"India has sufficient gas production and supply arrangements to sustain this position even in the event of a prolonged conflict. Power generation for every household and for industry is fully protected," Hardeep Singh Puri said. Opposition members sloganeered and protested against Puri's remarks.

Read More
Home About Us Our Products Advertise Contact Us Terms & Condition Privacy Policy

Copyright © aninews.in | All Rights Reserved.