POKKT ropes in industry veterans; aims to strengthen its global leadership team

New Delhi [India], August 2 (ANI): Smart phone advertising platform, POKKT on Wednesday announced the addition of several new names to their team in order to strengthen their leadership. The company announced the appointment of Siddharth Kelkar as Vice President and Business Head of performance advertising, Shrikant Rajemahadik as Global Head of publisher acquisition, Wayne Li as General Manager of programmatic in Singapore, and David Zenna as General Manager of programmatic sales in USA. This move took place shortly after the appointment of Abdul Wahab as its Vice President and Global Head of delivery. Abdul Wahab has over 13 years of relevant industry experience to his new role, having previously served as Senior Director of supply and delivery at C1 Exchange. Siddharth has an experience of more than 15 years in the digital sales and media space working with brands like Reliance's Zapak.com, Network 18, Hindustan Times and Times of India. Shrikanth Rajemahadik is a veteran business enabler and growth expert and has over 13 years of experience in leading business growth. David Zenna is a digital sales strategist with more than 17 years of experience in all aspects of digital advertising including Big Data, Display, Programmatic, Search, Social and Mobile. Wayne Li holds extensive experience in the field of business development and specializes in sales, strategy, digital media, and marketing. "POKKT is today the preferred platform for most brand advertisers in the India and South East Asia (SEA) when they want to reach out to gaming audiences. We work with over 100 Global and local brands," said founder and CEO, POKKT, Rohit Sharma. "Leveraging our huge in-app inventory, over 200 successful campaigns and our strong data capabilities, we see two key growth drivers for us in the future. One is a great opportunity to expand our Brand Advertising business to other global markets, USA being the first one of them. And second is to scale up our performance advertising business in India and SEA. This is why we have focussed on strengthening our leadership team by bringing several domain experts on board," he added. The platform currently works with over 300 game publishers in the region with a strong focus on gaming apps as their preferred monetisation partner. POKKT's latest move underlines their efforts to boost their leadership ranks by bringing in experienced industry veterans with domain-specific expertise. (ANI)