Pakuwon Group expands hospitality portfolio with the launch of Aloft Surabaya Pakuwon City

PRNewswire
Surabaya [Indonesia], July 16: A bold new beat is set to energize Surabaya as Pakuwon Group and Marriott International announce the opening of Aloft Surabaya Pakuwon City on 22 August 2025. This launch marks the debut of the Aloft Hotels brand in Surabaya and the first-ever Marriott-branded hotel in the eastern part of the city.
Part of the Phase 3 expansion of Pakuwon City Mall, the hotel is strategically located above a mixed-use development spanning 1.1 hectares, with a project value of IDR 1.2 trillion. The opening aligns with Pakuwon's continued growth in lifestyle-led hospitality, reaffirming its commitment to bringing globally inspired experiences to Indonesia's urban centers.
A Strategic Expansion by Pakuwon Group
This opening is part of Pakuwon Group's continued expansion in the hospitality sector, following successful developments such as The Westin Surabaya, Sheraton Surabaya Hotel & Towers, Four Points by Sheraton Surabaya, and the award-winning Four Points by Sheraton Surabaya Pakuwon Indah. Beyond Surabaya, Pakuwon's hospitality portfolio includes Sheraton Grand Jakarta Gandaria City, Fairfield by Marriott Bekasi, Four Points by Sheraton Bali Kuta, Yogyakarta Marriott Hotel, and soon Four Points by Sheraton Bekasi, as well as the city's lifestyle destination, Pakuwon Golf & Family Club.
"This hotel represents more than just a new address, it's an experience hub crafted for the next generation of travelers. Aloft brings something exciting to the table, a hotel that feels alive, connected, and unapologetically different," said Reza Aryawarman, Multi-Property General Manager of Pakuwon Portfolio Hotels.
Featuring 233 design-forward rooms, Aloft Surabaya Pakuwon City is crafted for the modern traveller, from business professionals and digital nomads to Gen Z creatives and weekend city explorers.
A Vibe-Driven Stay with World-Class Amenities
Aloft offers more than just a place to stay. Each room is infused with playful wall art, vibrant colors, and natural light, setting the tone for an upbeat, immersive stay. Guests will be able to experience:
- W XYZ® Lounge - A buzzing social hub with handcrafted cocktails and live music
- Vibe Restaurant - Bistro-style all-day dining with thoughtful service and creative local twists
- Echo Lounge & Bar - A stylish hideout for signature drinks, casual bites, and curated beats
- Re:Charge® fitness center, outdoor pool, and versatile meeting spaces designed for collaboration and creativity
Whether it's a midweek workcation, a weekend celebration, or a casual business trip, Aloft offers a fresh alternative to traditional hotels.
A Destination within a Destination
Strategically located within Pakuwon City, the hotel is directly connected to Pakuwon City Mall, The Courtyard, and Park Shanghai. These vibrant lifestyle and retail destinations turn the hotel into a lively base for modern travelers to explore the city's cultural, culinary, and shopping scenes.
Opening Offer
To celebrate its debut, Aloft Surabaya Pakuwon City will offer an exclusive opening promotion:
- Special rates (room only or with breakfast)
- 30% off food and beverage (excluding alcohol)
- Kids eat free with breakfast package
- Valid for stays between 22 August - 31 October 2025
Bookings can be made now via www.aloftsurabayapakuwoncity.com. For sneak peeks, launch moments, and behind-the-scenes vibes, follow @aloftsurabaya on Instagram.
Aloft Surabaya Pakuwon City proudly participates in Marriott Bonvoy®, the award-winning travel program from Marriott International. Members can earn and redeem points at over 30 hotel brands worldwide, unlocking exclusive benefits, perks, and unforgettable experiences.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Marriott Bonvoy Insiders.
About Pakuwon Group
Pakuwon Group is one of Indonesia's leading real estate developers, known for its visionary approach in shaping urban living through integrated developments. With over four decades of experience, Pakuwon has built an impressive portfolio of mixed-use superblocks combining retail, residential, office, and hospitality components across key cities in Indonesia. The Group owns and operates landmark developments such as Tunjungan Plaza and Pakuwon Mall in Surabaya, Gandaria City in Jakarta, and Pakuwon Mall Jogja. In hospitality, Pakuwon continues to expand its presence with a growing collection of award-winning hotels under renowned international brands including Sheraton, The Westin, Four Points, Fairfield, and Marriott Hotels in Jakarta, Surabaya, Bali, Yogyakarta, and Bekasi. Pakuwon is committed to delivering impactful destinations that enhance the way people live, work, shop, and stay. For more information, visit www.pakuwonjati.com.
About Aloft Hotels®
With over 230 hotels now open in 33 countries and territories around the world, Aloft Hotels provides a forward-thinking hotel experience that helps guests enjoy the things they love while on the road. From gaming to cocktails and pet-friendly amenities, the brand offers flexibility with modern, welcoming spaces that encourage social interaction. The grab-and-go breakfast concept Re:fuel by Aloft® includes offerings such as cold brew coffee and breakfast sandwiches, while the W xyz bar features a vibrant social scene, unique music-inspired cocktail menu and easy-to-share light bites. The brand's pet-friendly program ArfSM (Animals R Fun) welcomes guests' furry friends to the hotel with special in-room pet amenities. Aloft connects people and places through local know-how and cultural nods that give guests the ultimate freedom to choose their own adventure. For more information, visit www.alofthotels.com and follow along on Facebook, X, and Instagram. Aloft is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by PRNewswire. ANI will not be responsible in any way for the content of the same)