Orient Tradelink Limited Bags Exclusive Rights for First-Ever Divyang Cricket World Cup - A Historic Leap Towards Inclusive Sports

VMPL
New Delhi [India], June 20: In what is being hailed as a landmark moment in Indian sports broadcasting and inclusive athletic empowerment, Orient Tradelink Limited has officially secured the exclusive marketing, merchandising, and promotion rights for the first-ever Divyang Cricket World Cup, to be held from November 25 to December 3, 2025, across Noida, Greater Noida, and Delhi-NCR.
With cricket leagues booming across the globe, this initiative is set to redefine the sporting narrative in India--not through stardom, but through spirit, grit, and inclusivity.
The Tournament That Breaks Boundaries
Featuring 8 nations, this pioneering international para-cricket tournament will not only highlight elite cricketing skill but also champion differently-abled athletes who have long deserved the world's stage. With matches culminating in the final on World Disability Day (December 3), the World Cup is more than sport--it is a statement.
History in the Making: Every Match to be Telecast Live
In a bold first, Orient Tradelink Limited is bringing live telecast of every single match, marking a monumental leap in visibility for para-cricket. Talks are already in advanced stages with leading broadcasters and digital platforms, promising wide-reaching coverage and national attention.
"It's not just a broadcast--it's a revolution in how we view sports," says Supriya Saxena, Senior journalist and Project Manager. "Para cricket deserves the limelight, and this is the beginning of that long-overdue transformation."
Aum Sportainment Pvt. Ltd. & DCCBI Join Hands with Orient
In a major strategic alignment, Aum Sportainment Pvt. Ltd. and DCCBI have awarded Orient Tradelink Limited the commercial rights to the next three World Cups, giving the company a long-term runway to build this into a recurring global property. The rights cover live production, branding, merchandising, event execution, and promotions, ensuring a 360° engagement with fans, sponsors, and media alike.
From Entertainment to Empowerment: Orient's Evolution in Motion
Having built its name in media, films, and wellness, Orient Tradelink is now scripting a new chapter--as a torchbearer for inclusive sports.
But here's the real question:
In a country obsessed with cricket, can we now make space for every cricketer--regardless of ability?
This isn't just about showcasing talent; it's about shifting mindsets. Orient is now more than a brand--it's a cause. A mission. A movement. One that doesn't wait for change but drives it.
What's Coming Next?
- Live telecast of all matches
- National press conference announcing full tournament roadmap
- Merchandising line featuring official jerseys, memorabilia, and collectibles
- Sponsor & CSR collaborations to build social capital through sport
- World-class medical and support facilities for all athletes
- Social media campaigns & influencer partnerships to rally public support
Towards a New Sporting Future
This World Cup is not just about cricket--it's about courage, commitment, and change. And Orient Tradelink Limited is proud to be at the frontlines of this movement, proving that sport is not just ability--it's belief.
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