NowFloats announces two appointments at senior level; hires Rajeev Goyal, Mukesh Lohar

New Delhi [India], Dec 26 (ANI): Location-based disruptive Mobile technology backed and offline discovery platform NowFloats has announced the appointment of Rajeev Goyal as the company's VP of Growth and Strategic Projects. The company also announced hiring of Mukesh Lohar as their Business Head for India and Asia Emerging Markets; where he would be chiefly responsible for creating and managing business streams for NowFloats. Mukesh Lohar comes with 15 years of rich experience in setting up SMB and SaaS businesses, pre-sales and strategy working with multiple companies such as Knowlarity Cloud Telephony, Tata Communications Ltd. and Bharti Airtel, and has several awards in his name, including the much coveted ProClub and Blue Ribbon award. He is passionate about everything that has got to do with Cloud, SaaS, mCommerce, digital and mobile marketing. He is an alumni of IILM and IIM, Lucknow GMPE dropout. Rajeev will assume the responsibility of growing the discovery platform's business through the use of empirical and scalable methodology. He will be also be leading the company's Digital Desh drive. It is an initiative by NowFloats which aims to unravel exactly how the Tier II, III and even four cities are using technology innovatively in their everyday life. This is an anti-survey of sorts because it is a quest to document the real stories behind those numbers of increasing internet users in India. He brings with him over 17 years of experience across Digital Search Marketing, Ecommerce, Online Grocery, Payment Solutions, SME Financing, Consumer Internet and VAS in organizations across verticals, including, Vodafone, Ericsson, Videocon, Spice and Askme. He is adept at running large teams and deliver on key organizational goals such as revenue, scale and operational efficiency. During his seven year stint with Vodafone, he led the company's VAS Vertical (Including Internet (3G/2G Business). "Roping in Rajeev is an important strategic decision on our part. He strongly believes in growing exponentially rather than incrementally and his role at NowFloats will evolve with time. His philosophy is that when one works in a startup environment, one's Key Result Areas is everything that one is capable of doing, and not limited to a "role". This will define how he contributes to NowFloats in the coming times," said co-founder and CEO NowFloats, Jasminder Singh Gulati. "Rajeev's experience includes handling expansions and rollouts, GTM, operations, CLM, backend, CRM, loyalty programs, call-center management, customer service, seller/merchant acquisition, merchant on-boarding, content, telco alliances, product pricing and packaging, taxonomy, quality, audits, sales management, consumer internet, VAS etc, and we will be able to viably leverage such myriad expertise at NowFloats," added Gulati. "In addition to managing the end to end business lifecycle, Mukesh will be responsible for helping the company in strategic acquisitions and funding, creating International Business and Channel sales verticals and managing our 28 sales offices across India and other offices that we will be setting up over the coming months," said Mukesh Lohar. "I am extremely elated to join NowFloats. Businesses face many hurdles to get an effective digital presence, which includes investing time and effort in creating an impactful website, content freshness, updating of business relevant content in real time, online discovery, generating potential leads and subsequent conversion," said VP Growth and Strategic Projects NowFloats, Rajeev Goyal. NowFloats extensively uses Artificial Intelligence, Machine learning, NLP and big data analysis to help clients update their business website and also enables them to optimize their website for localized discovery by potential consumers. (ANI)