ADD ANI AS A TRUSTED SOURCE
googleads
Menu
Business

'Naya Hindustan' the COVID-19 anthem touches the soul and captures India's unity in diversity - Produced by Nihilent

Mumbai (Maharashtra) [India] May 26 (ANI/PRNewswire): The COVID-19 pandemic has created massive disruptions across the world. For the last two months, the lockdown in India has altered the lives of people- socially, economically and emotionally.

ANI May 26, 2020 11:37 IST googleads

'Naya Hindustan' the COVID-19 anthem touches the soul and captures India's unity in diversity

Mumbai (Maharashtra) [India] May 26 (ANI/PRNewswire): The COVID-19 pandemic has created massive disruptions across the world. For the last two months, the lockdown in India has altered the lives of people- socially, economically and emotionally.
Music Director Hitesh Prasad ideated the concept, scored the music and penned the lyrics of this song. Sung by leading singers Mahalaxmi Iyer ,Bhumi Trivedi, Toshi Sabri, Shraddha Pandit, including Hitesh Prasad lent their voice with Raju Shankar (Piano) and Glen Fernandez (Guitar). The video was directed by Kanishka Shankar and mixed and mastered by Tosif Shaikh.
While music arranged and programmed by Raju Shankar and Sanjay Jaipurwale. The project was supported by Nihilent, as a part of its Nihilent Cares - CSR initiative.
As people embrace this new reality, it is also a time to reflect and ink a new future. With this unprecedented crisis, comes a great opportunity to heal ourselves, break barriers and blur boundaries and hasten compassion, empathy and togetherness.
No doubt, this crisis has unified all, and it is time to showcase this unity amid diversity of caste, religion and creed is the need of the hour. This is the time to foster humanity, love and light.
In this backdrop they curated 'Naya Hindustan' to visualize the new India. A country that is taming an invisible enemy. It's a tribute to the countless COVID-19 warriors, the unsung heroes and a billion plus people suspended on hope, united by courage and faith in humanity.
"Naya Hindustan is all about new India. It projects the idea of unity and harmony and the need for all of us to work as a collective. The video captures this essence and how this crisis has unified us all into much better human beings," quipped LC Singh, Director & Executive Chairman, Nihilent.
"Naya Hindustan is the anthem for new India. A country on the grips of COVID-19 pandemic, yet demonstrating unbelievable resilience, courage and hope in these testing times. Indeed a humbling experience to be part of this initiative," said KV Sridhar, Chief Creative Officer, Nihilent.
"I wrote and composed this music video to primarily showcase the communal harmony and motivate people of this country impacted by COVID-19 and lockdown in many different ways. The key message of this video I wanted to convey is my vision of ' New India'- a country that needs to rise above all our differences and be one in this hour of crisis. The lyrics capture this idea of peace, communal harmony, compassion and resilience to move forward. I also need to mention all the artists and singers in this video have done this as a purely social cause and thanks for Nihilent for supporting us with this initiative," said Hitesh Prasad.
Let's create a Naya Hindustan.
This story is provided by PRNewswire. ANI will not be responsible in any way for the content of this article. (ANI/PRNewswire)

Get the App

What to Read Next

Business

Piyush Goyal meets global industry leaders to deepen trade ties

Piyush Goyal meets global industry leaders to deepen trade ties

The meetings were inclined towards bolstering India's manufacturing capabilities and deepening its integration into global supply chains. The discussions focused on expanding investment partnerships and enhancing India's role as a critical hub in the Indo-Pacific region.

Read More
Business

India market "relatively resilient" compared to its Asian peers

India market

The deepening conflict in West Asia has placed the Indian economy and the broader Asian region in the "eye of the storm," as supply chain disruptions and surging energy costs threaten to trigger a significant negative growth shock.

Read More
Business

Adani Foundation to connect 10 lakh women nationwide

Adani Foundation to connect 10 lakh women nationwide

The Adani Foundation, today, declared that in the next one year, it will connect one lakh women in Maharashtra with the Swabhimaan initiative. For the future, Adani Foundation has announced to connect 10 lakh women in India with the same initiative and make them strong.

Read More
Business

India Emerging as Stable Investment Anchor in Turbulent Global

India Emerging as Stable Investment Anchor in Turbulent Global

Mumbai (Maharashtra) [India], March 12: As military conflict in West Asia disrupts energy supplies through the Strait of Hormuz and global liquidity tightens, leading investors, policymakers and capital markets leaders gathered at IGF Mumbai 2026: Catalysing Capital to assess India's position in an increasingly fragmented global economy.

Read More
Business

Sarbabharatiya Sangeet O Sanskriti Parishad Convenes 48th Annual

Sarbabharatiya Sangeet O Sanskriti Parishad Convenes 48th Annual

Kolkata (West Bengal) [India], March 12: Sarbabharatiya Sangeet O Sanskriti Parishad officially commenced its 48th Annual Convocation yesterday, March 11, at the historic Mahajati Sadan, Kolkata. The three-day event, running from March 11 to 13, celebrates the institution's legacy of cultural service and its mission to bridge traditional heritage with a modernized future.

Read More
Home About Us Our Products Advertise Contact Us Terms & Condition Privacy Policy

Copyright © aninews.in | All Rights Reserved.