Klook Takes Creator Commerce Beyond Influence With Kreator Shops

PRNewswire
Singapore, September 1: Got a knack for telling stories and sharing the world's best travel experiences with your community? Klook wants to help you turn that into income. At KREATORVERSE 2026, Klook's annual global creator summit in Phu Quoc, Vietnam, Klook rolled out its upgraded Kreator Shops feature to every one of its 30,000+ Kreators across 88 markets at once.
Where earning from travel content used to mean a separate affiliate link for every post, Kreator Shops gives you one link that holds your entire slate of recommendations from attractions, tours, hotels, F&B, transport and more, across any destination. You curate what you want, while fans browse and book anytime.
"Influence isn't disappearing, but what it means to be influential is changing. Our Kreators aren't just sharing travel content, they're actively inspiring movement. Follower counts and reach are only one aspect of influence, with trust being the key currency that actually drives action," says Marcus Yong, Vice President of Global Marketing at Klook.
"We've seen this evolution first-hand through the Klook Kreator Program. Our role is to give Kreators the tools, access and opportunities to build on that trust, while giving them more ownership over how they curate, share and earn."
Klook Kreator Shops: Closing the gap between discovery and booking
- One link, endless recommendations: no more attaching an individual link to every post. Kreator Shops holds your full range of experience picks in a single, always-on storefront page.
- Seamless content-to-booking: embed social-native content into your Kreator Shops, creating a direct bridge from online social platforms to your storefront, and allow your audience to book experiences seamlessly.
- Open to every Kreator: whether you're a seasoned travel creator or just posting your first video, Kreator Shops is live and ready for you to match your content to Klook's range of experiences.
- Customizable to suit everyone: Kreator Shops is universally adaptable to suit each Kreator's own content style and audience.
Klook's Travel Pulse 2026 study shows why this matters: four in five travelers have booked a travel experience because a creator recommended it, and more than a third point to a micro or niche creator, not a celebrity, as the reason they booked. The data shows it's not about the size, but about the trust that moves audiences from discovery to booking.
More than a storefront: growing with the Kreator community
Klook has continually been investing in social commerce and its creator ecosystem since 2023, with the launch of the Kreator Program with personalized affiliate links. Today, that's grown to 30,000+ Kreators across 88 markets. Klook data shows a steadily growing trajectory, with creator-led travel bookings rising 246% in 2025, and average bookings per active Kreator up 36% since the launch of Kreator Shops.
And we keep growing with you. Klook Kreator's Picks gives Kreators first-hand access to experiences to feature in their content, now offering over 1,500 experiences and things to do across eight key destinations, with Mainland China and Vietnam the newest additions in 2026.
Klook's KREATORVERSE events are also scaling further: from one global inaugural event in 2024 to five editions in 2026, giving Kreators across markets the opportunity to connect, learn from each other, and be part of the community to spotlight the best of the destination.
"And commerce is only half of it. We're constantly dialing up on community-building to keep making this a program Kreators actually want to stay in," adds Yong.
Find out more about the Klook Kreator Program at @klookkreator on Instagram, and at the page here.
About Klook:
Klook is a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy -- empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
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