HKTB Launches New Promotional Campaign "Summer Chill Hong Kong" Offering "Summer Triple Rewards" Valued at Over HKD USD 100 Million

NewsVoir
Hong Kong, July 9: The Hong Kong Tourism Board (HKTB) is launching a new "Summer Chill Hong Kong" campaign, featuring the "Summer Triple Rewards" promotion. This initiative will provide 500,000 sets of rewards to all overnight visitors to Hong Kong, including benefits in transportation, sightseeing, dining, and retail totalling over HK$100 million. HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending in Hong Kong.
The Summer Chill Hong Kong campaign provides Indian tourists with an added incentive to enjoy quality tourism services in the city by showcasing Hong Kong's vibrant summer offerings and enriching visitor experiences.
From July to September, the new "Summer Chill Hong Kong" campaign will foster an exciting summer vibe with the following four highlights:
1. 500,000 sets of "Summer Triple Rewards" for overnight visitors
From 1 July (Monday) onwards, HKTB will hand out a total of 500,000 "Summer Triple Rewards" worth over HK$100 million in total to all overnight visitors. The spending discount for each set is up to HK$500 and includes three coupons with spending discounts on transport/ sightseeing, retail, and dining. Each overnight visitor is eligible for one set of rewards per stay. The rewards are available on a first-come, first-served basis.
"Summer Triple Rewards": details of offers exclusive to overnight visitors

2. More than 100 selected spending offers jointly offered with the trade & New city-wide decor to showcase the vibrant summer
Together with more than 100 brands in the city, HKTB is introducing more than 100 selected summer offers from airlines, attractions, the dining and retail sectors, shopping malls, and travel agents for visitors and locals to enjoy. HKTB also supports the promotion of different activities organised by the trade, such as the "Hong Kong Shopping Festival 2024" (www.hkrma.org/en/shopfest2024), organised by the Hong Kong Retail Management Association. Themed "Enjoy Hong Kong Privileges * Courtesy", the festival aims to provide locals and visitors with shopping privileges and courteous service, offering them a pleasant shopping experience and upholding Hong Kong's reputation as a hospitable city and an "Experiential Shopping Paradise".
In addition, HKTB will install new summer-themed decorations at the Kowloon Visitor Centre at the Star Ferry Pier in Tsim Sha Tsui, the Central-Mid-Levels escalator, various cross-boundary control ports, Hong Kong International Airport, Hong Kong West Kowloon Station, selected MTR stations, Airport Express stations, trams, Star Ferries, buses, the bus stop outside SOGO Causeway Bay Store, and shopping malls. These decorations aim to create an energetic and cheerful city-wide ambience.
3. City-wide event promotions: Doraemon's "Anywhere Door" at various locations in town HKTB will also step up promotions of city-wide happenings and events in the summer. Riding on the staging of one of the world's largest Doraemon exhibitions, "100% DORAEMON & FRIENDS", in Hong Kong, HKTB is partnering with the organiser of the exhibition, creative brand AllRightsReserved, to present "100% DORAEMON & FRIENDS" Anywhere Door in Hong Kong, bringing the character's "Anywhere Door" to the city.
The "Anywhere Door" will be erected at 10 popular locations in Kowloon and on Hong Kong Island, one at each spot, from 9 July (Tuesday) to 8 August (Thursday). Explore Hong Kong and find all the lovely pink doors. Those who post a photo on a designated social media platform (Facebook, Instagram, or Xiaohongshu) with the hashtags #DORAEMON100 and #DiscoverHongKong may get a chance to win a pin or a premium gift. All gifts will be available on a first-come, first-served basis while stocks last.
Find the "Anywhere Door" at the following locations:

*Owing to special arrangements, the installation and redemption of souvenirs will begin on 12 July.
Gift redemption for social media posts

4. One-stop website for "Summer Chill Hong Kong"
To further enhance the promotional effect, HKTB has set up a "Summer Chill Hong Kong" one-stop website that provides comprehensive information on all summertime events and concerts in town, as well as spending discounts and offers. The website also offers recommendations on various points of interest to enable visitors and locals to plan their summer activities in advance.
Members of the media can download the photos and press release from the following links:
Photos
Press release
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors' experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.
The HKTB's missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong's position as a unique, world-class, and most desired destination.
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