Frissly Asks a Hard Question: Are You Really Eating Organic Food in India

PNN
Hyderabad (Telangana) [India], April 6: India's organic food market is really growing. According to Expert Market Research, the market was expected to value 1.84 billion USD in 2025. This market is growing at a rate of 22 % every year for the next ten years. Even with this growth, organic food only makes up a small part of the total packaged food market in India. The problem is not that people do not want to eat organic food. The problem is that they cannot easily find it.
Are You Eating Organic or Just Assuming You Are?
Take a closer look at the back of most packaged foods, and you will see the mention of ingredients like maltodextrin, sodium benzoate, and refined palm oil. They're not there to nourish you -- they're there because they're cheap, extend shelf life, and protect margins.
However, over the past two years, Frissly has focused on developing food products made with carefully selected ingredients rather than relying on commonly used additives or cost-cutting substitutes. Today, they offer 300 products across categories such as batters, staples, cookies, snacks, and desserts.
Freshly has around 70% of customers who place repeat orders. In a highly competitive food market, repeat purchases can indicate customer satisfaction and growing awareness about ingredient quality and sourcing.
Organic Foods Without Artificial Additives
At Frissly, freshness means more than just quick preparation--it's about pure, wholesome food made the right way. Every product is crafted in small batches with natural, minimally processed ingredients, free from artificial preservatives and synthetic additives.
What Frissly Uses: Key Ingredients That Set Them Apart
Frissly sources exclusively from certified organic farms, prioritizing whole, traceable components over industry shortcuts. Here's how their lineup stacks up:
- Cold-pressed oils (e.g., coconut, sesame, mustard): Nutrient-rich alternatives to refined palm oil, retaining natural vitamins without chemical extraction.
- Whole grains (e.g., millets, ragi, brown rice): Unprocessed for fiber and minerals, unlike refined flours that strip nutrition.
- Natural sweeteners (honey, jaggery, coconut sugar): 100% plant-based with low glycemic impact, replacing refined sugar linked to health issues.
- Fresh produce (e.g., seasonal fruits, vegetables): Sourced daily for batters and desserts, avoiding preservatives like sodium benzoate.
- Spices and herbs (e.g., turmeric, ginger): Direct from farmers, chemical-free, for bold flavor without maltodextrin fillers.
Organic Products from Frissly
Frissly has different categories of FMCG packaged food products that are healthy and better options for people. Below are the various categories that are made using organic ingredients:
- Ice Creams - Prepared with natural sweeteners such as Friscoff Crumble ice cream,Chocolate Witch Brownie ice cream, Creamy Almond ice cream.
- Cookies - Crunchy baked treats made with wholesome grains and natural flavors like Classic Almond Crunch,Dates choco bites and more
- Biscotti - Crisp treats crafted with clean ingredients such asAlmando Bisco Sticks, Casbella Choco Sticks, etc.
- Cakes and Brownies - Soft and indulgent desserts made without unnecessary preservatives. Products include Witch Brownie and Witch Cashew Brownie.
- Murukku and Namkeen - Prepared with millet and grain-based ingredients such asJowar Murukku, Millet Murukku, Ragi Khara Boondi, Jowar Khara Boondi, etc.
This no-compromise approach delivers products with shorter shelf lives, proving freshness over fake longevity. Frissly aims to introduce various new categories for future generations that are organic and healthier alternatives to packaged food.
Pratap Varma, Founder of Frissly, said, "Organic certification is not just a label. It means traceability, working directly with farmers, and following defined production standards. We have invested significantly in our kitchens and sourcing systems to meet these requirements. In food production, compliance and consistency matter at every step. Our focus remains on certified, chemical-free ingredients and process integrity. "
In a market where speed and extended shelf life are often prioritized, Frissly follows a shorter production cycle. Its products are designed with a limited shelf life, reflecting the company's decision not to rely on preservatives or additives commonly used to prolong storage. This approach aligns with a broader shift toward fresher production practices and ingredient transparency. For consumers, a shorter shelf life can indicate more recent manufacturing and reduced processing, even if it requires quicker consumption.
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