BeLive Studios, NewUnivers and ChopChop Systems Sign Memorandum of Understanding at ATF 2025

PRNewswire
Singapore, December 8: BeLive Studios, NewUnivers and ChopChop Systems executed a Memorandum of Understanding (MOU) at the Asia TV Forum and Market (ATF) today. The MOU establishes a strategic framework for collaboration among the three parties in the production, co-production and operational integration of microdrama content.
The partnership was initiated through Content IP Xcelerate in Singapore, operated by the Korea Creative Content Agency (KOCCA) Singapore Business Centre, and formally presented during KOCCA's participation at ATF. The signing ceremony was conducted in the presence of government and industry representatives from Korea and Singapore.
Under the MOU, the parties will explore coordinated development of microdrama projects, including the potential production of more than 50 titles over a twelve month period. The collaboration also includes developing a content distribution ecosystem.
The scope covers end-to-end microdrama development including ideation, script development, casting, production, post production and distribution. The partnership further contemplates the integration of ChopChop Systems' workflow technology into BeLive's and NewUnivers' processes to support more efficient production operations.
About the Companies
BeLive Studios
BeLive Studios is the creative-tech subsidiary of BeLive Technology (NASDAQ: BLIV), a technology provider in interactive live and video commerce solutions. We combine cinematic storytelling with technology-driven innovation, positioning ourselves as a new-generation studio that builds, scales, and monetizes IP across microdramas, branded entertainment, and interactive formats.
NewUnivers Inc
Founded in 2024 by CEO Ryan Jeong, who previously served as the head of the first short-form drama company in Korea, NewUnivers was established with the conviction that microdramas would become the next major engine of the global entertainment content industry. NU aims to build the world's largest K-short-form drama production ecosystem, encompassing planning, production, distribution, and services, to connect K-creators and IP with the global 3.0 streaming video market.
Since its launch, NewUnivers has produced approximately 20 microdramas. Its title "Goodbye My Brothers" notably ranked No.1 in the global microdrama category upon its launch on the Dramawave platform. Positioned as an outstanding K-short drama producer in 2025, NewUnivers is slated to produce 60 titles in 2026 across various genres, solidifying its standing as a top-tier microdrama production company in the global market.
ChopChop Systems
ChopChop Systems provides workflow solutions for media professionals, filmmakers and content creators. As demand for faster video production grows, the company fills a crucial gap in the industry with its automated post-production workflows, helping creators deliver more stories, faster. ChopChop's solutions save production teams hundreds of hours every year, allowing them to hit deadlines while preserving their well-being.
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